3.1.2 The degree of bilingualism and the retention of linguistic cultural identity by particular groups, as well as the level of social integration/assimilation will also determine the level of service to a particular ethnic group. Some members of these groups may wish to be regarded as Americans only, rather than as members of an ethnic group.
3.2 Programming and Marketing
3.2.1 Direct social and cultural community activities toward the targeted ethnic, linguistic, and cultural groups. Programs such as concerts of ethnic music, exhibitions, and demonstrations of traditional arts and crafts may be considered appropriate examples.
3.2.2 Provide programming and publicity in the preferred languages of the ethnic groups as well as in English. Take into account the sensibilities and expectations of the targeted group when promoting library services.
3.2.3 Provide facilities, promote, and offer English-as-a-second-language, literacy classes, and programs for English learners.
3.2.4 Make the library’s Web presence known to its patrons who have limited English abilities. A mirror site of the library’s home page should exist, translating the contents into the preferred language of the library user. Important community events should also be available on the library’s Web site in the preferred language of the library user.
3.3 Outreach Services
3.3.1 Provide multilingual services and materials to those patrons not able to use the library personally, including homebound patrons and those in correctional institutions and hospitals.
3.3.2 Present outreach activities in non-library, but familiar, alternative locations, such as factories, meeting rooms of ethnic organizations, and places of worship.
3.3.3 Participate in the life of the community by becoming involved with or initiating local events such as festivals, commemorations, and other cultural activities related to the various ethnic, linguistic, and cultural groups in the area. Entertain non-traditional partnerships with media, social service agencies, and community-based organizations. Produce and disseminate information about the various ethnic, linguistic, and cultural groups in the community.
3.4 Information and Reference Services
3.4.1 Provide reference and information services in the most commonly used languages. In addition, special effort must be made to provide service to recently arrived immigrant groups.